Sales promoting products for sugaring professionals
Sales promoting products for sugaring professionals
Sugaring is an increasingly popular hair removal method that offers long-lasting and silky smooth results. As a sugaring professional, you play an important role in customers' beauty routines. However, offering sugaring services is not the only way to grow your business. Promotional products can bring in additional revenue and increase customer satisfaction by offering customers essential skin care products.
What is the right moment to sell products?
Product sales start from the moment the customer enters the treatment room. By following the instructions in this article, you will make product sales easy.
#1 Sales in the waiting room of a beauty salon
Place retail-sized Joy Maeki body lotions on display at the checkout or in the store. You can also set the lotion tester to the waiting area. This way you give the customer the opportunity to look at and test the products even before the service.
#2 Visual selling in the treatment room
Place the professional-sized Joy Maeki Soothing body lotion and Wild Rose body lotion beautifully displayed in the treatment room, so that the customer can see that you use the products in your treatment room.
#3 Product sales during sugaring
A conversation with the customer during the service creates a favorable situation to introduce products that offer them additional benefits. By telling about home care products during sugaring, you help customers understand how the products complement and maintain the results of sugaring, which increases the attractiveness of the products. For example, highlight the following sales arguments:
Soothing body cream
- Contains soothing eucalyptus oil
- Prevents ingrown hairs
- Moisturises and keeps skin soft
- Suitable for the whole body
- Very mild fragrance
- Finnish product
Wild rose body lotion
- Nourishes and moisturises the skin after sugaring
- Prevents ingrown hairs
- Suitable for the whole body
- Contains soothing eucalyptus oil
- Pleasant northern wild rose fragrance
- Finnish product
#4 Guide the use of the product
After sugaring, wipe the skin with soothing Joy Maeki rose water and then apply Joy Maeki body lotion. Here again mention the main benefits of the product and tell how the customer can use the product at home.
#5 Product sales after sugaring
When the customer leaves the treatment room, direct them to the home care products instead of the cash register. Introduce Joy Maeki body lotion and say that you used the same product after sugaring. Ask if the customer would like to buy the product at home. Only then go to the checkout.
#6 Offers and promotions
Create attractive offers and run campaigns to boost product sales. Here are some suggestions:
- "Joy Maeki body lotion with sugaring for X price!"
- "2 Joy Maeki body lotions for joint gloves x €"
- "Body lotion for sugaring 4 areas on top of the market"
- "Buy 2 Joy Maeki body lotion, you get upper lip sugaring"
- Connect Joy Maeki body lotions to your loyalty program, by offering the lotion, for example, after the 6th Brass.
#7 Marketing tips from social media
Collect more marketing tips and ideas by following our social media and blog. We recommend also to follow Joy Maeki official social media accounts.
Profitable sugaring business
Home care products is a way to take care of you customers skin between the appointments. At the same time, you make your business more profitable. So selling home care products really pays off!
